High Road’s new look
(cross-posted from the new High Road blog on the new highroad.com)
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We’ve updated our website and refreshed our brand. We used our tenth anniversary to not only celebrate but also make changes to our corporate look and feel.
We loved our old logo with the road-that-leads-to-the-mountain. It’s been with us ever since High Road was founded back in the days when a website launch still created excitement and media started to think they might want to look into this thing they called “Cyberland” (“Extra! Readers talk back!”).
A lot has changed since then. High Road has grown from two to more than 70 people. We’re still doing technology and digital lifestyle PR but now we are doing it in six divisions and four offices.
We’ve been to the mountain and back many times. But we still love the hike, and we always strive to find new and better ways to get up there. And that’s what we wanted to focus on with our “refreshed” brand.
We searched for people who could help us with that, and found the team of Evoke Solutions (branding and design) – or as I like to call them: Knights of the White Space - and The Working Group (website planning and development).
Together, we came up with a new logo, a new corporate identity, and a new website. We hope you like the result.
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(I will keep blogging here, too. But I can now also be found on the High Road Communications corporate blog.)
