Ads with a personal touch
BBC News has interesting article about the future of advertising and some of the new technologies that could be used to create “personal” and “interactive” experiences. One example is the use of facial recognition software to determine whether the person staring at an outdoor/subway ad space is male or female, which would lead to different ads being served up. More on the BBC website.
I’d be interested to read more about the future of online advertising, too. I can still count on one hand the number of times I have clicked on a Google or MSN ad in the last three years.
